Welcome. I'm glad you're here. Whatever you're navigating, you don't have to figure it out alone. Take your time, look around, and when you're ready, we'll find your next step together.
The Purposeful
Pricing Playbook
Stop pricing on the time the client sees. Start pricing on the value your business carries.
Eight proprietary frameworks in one interactive workbook. Built for service-based owners who are done guessing \u2014 and done undercharging for the work the invoice never captures.
Educational resource. Not financial advice.
WHO IT'S FOR
Coaches, consultants, agency founders, and service-based owners who keep hearing "your price is too high" \u2014 or worse, never hear pushback because the price was already too low. If you've ever quoted from a gut feeling and quietly resented the work later, this is your workbook.
What's Inside
Eight frameworks. One defensible price.
The Hidden Time Test™
The service you price for two hours quietly consumes five. We surface the time the client never sees — prep, delivery, follow-up, admin — so your price reflects the real cost.
The Overhead X-Ray™
Eleven cost categories stacked into one view. Your price finally covers the business, not just the deliverable.
Capacity vs. Revenue Math™
Your revenue goal divided by your true annual capacity. The exact number per client that makes the math actually work.
The Purposeful Price Test™
A five-factor gauge — profit, capacity, positioning, client value, growth. Score your price before you ever quote it.
Floor · Target · Premium™
Three prices, one framework — with a live check that your Target can actually reach your goal at your real capacity.
Scope & Terms Architecture™
Inclusions, exclusions, revisions, turnaround, rush, payment. The terms that protect the price once it's spoken.
The Conversion Audit™
Diagnose why the right price still stalls — message, audience, offer, trust, clarity. Fix the leak, not the price.
The Final Decision Recap™
Your true cost, your three prices, and your readiness score — in one printable, exportable page you can defend in any room.
"If your price is only built around the time the client sees, you are underpricing this service. The work the invoice never captures is the work that runs your business."
— Pam Cook, I AM Purposeful™
What You Walk Away With
A price built on your real numbers — not a guess, not what the market down the street charges.
A defensible Floor, Target, and Premium you can quote with confidence.
A readiness score that tells you to revise before you commit.
Exportable, savable progress — return to it every time you price a new service.
Build a Price You Can Defend.
Prior planning prevents poor performance. Plan the price before the moment to quote it arrives.
The Business Owner Journey
From idea to foundation to systems to growth
Your Next Step
Build Your Team
Your people playbook