How you think shapes what you see. What you see shapes what you do. Let's upgrade the thinking, and everything else follows.
I Am Purposeful | Where We Coach Solutions
Ways of Thinking, Not Rules to Follow
The Purposeful Thinking Models
These aren't codes. They're mental models, frameworks, and thinking tools that entrepreneurs, strategists, investors, and founders use to make better decisions. The platform uses them to coach you toward clearer, more honest, more effective moves.
"The bigger challenge isn't creating more — it's putting what already exists into the hands of the people who need it."
First Principles
Break a problem down to the most basic facts and rebuild the solution from scratch.
Instead of asking how to build something like everyone else, ask: What problem am I solving? What would a client actually pay for? What is the simplest way to deliver that value?
Ask yourself
What problem am I actually solving?
Y Combinator (YC)
Not a thinking model itself, but a startup accelerator that teaches founders how to build companies.
Talk to customers. Build fast. Launch before you're ready. Solve real problems. Grow through feedback. Don't wait until it's perfect — put the offer in front of people and learn from the market.
Ask yourself
Have I talked to enough customers?
GaryVee
The philosophy of Gary Vaynerchuk — attention and authenticity over polished creation.
Document, don't just create. Post content consistently. Be authentic. Play the long game. Build attention before asking for sales.
Ask yourself
Am I documenting my journey?
ELI10
Explain Like I'm 10. If you can't explain it to a 10-year-old, you may not fully understand it.
Instead of 'Strategic Organizational Transformation,' try 'I help leaders fix what's slowing their business down.' Clarity is a sign of understanding.
Ask yourself
Can a 10-year-old explain my offer?
Red Team
Challenge your own ideas before someone else does.
Ask: Why will this fail? What am I missing? What objections will customers have? What would a competitor say? This prevents blind spots.
Ask yourself
Why would a client say no?
Lindy Mode
Based on the Lindy Effect — the longer something has existed, the more likely it will continue existing.
Books over social media trends. Email over the newest app. Relationship building over growth hacks. Focus on principles that have worked for decades.
Ask yourself
What business practices will still work in 10 years?
80/20
Biggest ImpactThe Pareto Principle — 20% of efforts create 80% of results.
Ask which 20% of your activities create most of your income. Likely: strategy sessions, corporate consulting, business builds. Not: endless logo revisions or over-editing content.
Ask yourself
What activities generate most revenue?
HUMAN
Remember there are actual people behind every interaction.
People buy because of trust, emotion, connection, and understanding — not just logic. Relationships are the real product.
Ask yourself
Am I building relationships or just selling?
Anti-Advice
Ask: What if the common advice is wrong?
Common advice says quit your job and chase your dream. Anti-advice says use your corporate income to fund your dream until it can support itself. Often the safer, more strategic path.
Ask yourself
What if everyone else's advice is wrong for me?
Unlearn
Biggest ImpactLet go of beliefs that no longer serve you.
Everything has to be perfect before launch. I need another certification first. People won't pay for my knowledge. Sometimes growth isn't learning something new — it's removing old assumptions.
Ask yourself
What belief is keeping me stuck?
The Two That Move the Needle Now
80/20 — focus on the offers that generate revenue. Unlearn — release the idea that everything must be fully built before it's sold. You've already built far more than most. The work now is putting it into the right hands.
Apply This to What You're Navigating